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About the weight loss training experts

Active Aims’ History

Established in 2002, Active Aims was originally an extension of ‘Dynamics’ – Diane Fisher’s personal training business. The objective of Active Aims was to incorporate a number of different branches of health, fitness and wellbeing.

This vision included sports-specific education, improving business performance, health at work and specialist exercise programming. Writing and accrediting educational material for new training programmes provided an opportunity to become involved with the latest design of sports equipment. Two examples were ‘The Power Bag’ and Footsport UK. The Power bag is widely used for sports-specific training programmes; and Footsport, now based in La Manga, is the chosen method of agility training for professional tennis players.

In 2004, Active Aims recruited sports psychologists and developed performance programmes for businesses. Using sporting analogies and sports psychology, we were able to help teams to perform more efficiently and effectively at higher levels. Topics addressed were primarily dependant on the outcome of an original performance analysis; although common themes for all teams seemed to relate to performance under pressure, stress management, mental attributes and wellbeing.

In 2006, Active Aims developed further, to work for the public sector within the borough of Haringey. We delivered a project called ‘Libraries for Health, Libraries for Life’ – the objective to design a comprehensive health and well-being programme using the nine libraries of Haringey as the centres. The projected developed at a rapid rate, recruiting main health bodies such as the Stroke Association and MacMillian Cancer. Additionally, the local NHS provided the libraries with sexual health teams, mental health teams, smoking cessation, and counselling for drug and alcohol abuse. Local community funding was also used to deliver ‘back to work’ initiatives, free exercise classes, walking programmes and health checks. In short, the libraries boasted an extensive health and well-being facility, and by 2009 23,000 community members per year were using this service.

Health, Well-being and Performance is Active Aims’ business; in 2012 we moved location to be situated in the heart of Loughborough. We are now a team of 10, providing physiotherapy, sports massage, health checks, work performance programmes, sports specific fitness training, personal training, health coaching, performance coaching, stress management programmes and First Aid training and qualifications. Our client list includes:

  • EXF Fitness specialists
  • Foot Sport Dynamics
  • Instant Library
  • Haringey Council
  • London Library Development Agency
  • MLA London
  • The Stroke Association
  • Boots procurement team (Goods Not For Resale)
  • Boots Procurement team (Strategic Sourcing Unit)
  • Boots Opticians
  • Haringey Adult Learning
  • William Davis Construction Company
  • Wallace LLP
  • Cripps Harries Hall LLP
  • Royal Mail
  • Ernst Young